North by North East is pleased to announce NXNE Talks sessions Thursday, June 14 as part of the House of Aurora programming which begins tonight, Monday, June 11. House of Aurora will feature an art show and industry mixer, a live podcast recording, musical performances and NXNE Talks across three days, June 11, 13 and 14 at The Great Hall in Toronto.
All House of Aurora programming, including NXNE Talks are open to the public.
NXNE Talks Thursday, June 14
1-1:45pm Cannabis. Community. Culture.
How the Cannabis industry is engaging the community through cultural activities. Brand involvement in the arts can be delicate, however like-minded partnerships with events and artists create a number of opportunities including free events, education on the benefits of cannabis products and greater accessibility. Marketing experts will discuss how to align a cohesive voice when strategizing digital and on the ground audience engagement.
Moderator: Tyler Fyfe (Herb)
Panelists: Paula Whitmore, (Aurora), Katherine McFarlane (Westward Music Festival/ MRG), Dreyuh Safro (Manifesto)
2-2:45pm Safe spaces and Event Practices
How a festival or event space ethos can dictate audience growth and development by creating new communities. Setting a protection precedence when it comes to harm reduction, sexual harassment, the role of venues, zero tolerance policies, internal education for staff and overall curation and messaging when it comes to programming and representation of the brand’s voice.
Moderator: Carly Lewis (NOW Magazine, Globe and Mail)
Panelists: Viktoria (Dandelion Initiative), Aerin Fogel (Venus Fest), Cindy Lee (Work In Progress) Jamal Ryan Severin Watson (Unlovable, Loveless)
3-3:45pm Creative Collaborations:
The importance and value of visual representation for musicians and artists. Creatives and their counterparts discuss their process and design aesthetic and how to translate it to their audiences. Panel will include projections and set visuals.
Moderator: Kaitlyn Davies (Work Late)
Panelists: Jasmyn Burke and Rosie H Maheaux, (Strands / Weaves), Josh McIntyre and Talvi Faustman (Prince Innocence).
4-4:45pm Building New Infrastructure in the Canadian Music Industry
As Canadian entertainers and recording artists continue to dominate on the international scene - how has the Canadian music industry been responding? Historically there has been a massive lack of infrastructure and support for hip-hop and R&B music in Canada. How is that changing and what needs to happen still?
Moderator: Chris Penrose (Watrvision Creative)
Panelists: Rodney Murphy (Director of A&R, SOCAN), Ricochet (DJ & Personality, MOVE 93.5fm), Tia Gordon (FACTOR), Get At Kat (Box Power)
5-5:45pm Art vs. Artist
How do we / should we separate the art from the artist. Is there a difference, what is a festival’s role in curation and programming?
Moderator: Jordan Sowunmi (Fader, Complex, Vice)
Panelists: Erin Lowers (Manifesto), Kevin Ritchie (Now Magazine), Melissa Vincent (A.side)
House of Aurora
Monday, June 11
Art Show & Industry Mixer
Featuring artwork by Benny Bing
Curated by Giles Monette
Acoustic Performance by LastxCall
Special Guest DJ by Laith Hakeem
Wednesday June 13
Extra Gravy Show
Live Podcast Recording
Hosted by Marlon Palmer & Big Norm
w/ Special Guest Tiara Thomas
Quiet x Public
Laith Hakeem (DJ set)
Gxxrls Creative Agency vs. Extra Gravy Show
w/ Special Guest judges
Thursday, June 14
1pm to 6pm – NXNE Talks - relevant discussions surrounding cannabis, community, culture, ensuring safe event spaces and programming within the music industry.